The RAW idea started when owner andfounder Zayra Alvarez, mostly known as Zee, was thinking of an alternative route from her music career as a singer and songwriter. Her love for fashion had always been one of the main focuses on her live shows and photos, so it was natural that she would explore the world of fashion as a business. From her live performances on one of her music adventures in the reality TV show ROCKSTAR Supernova, people couldnʼt wait for her over the top outfits and edgy style each week, Zee loves to shop (but only quick and precise shopping, not all day marathons!), she loves to style and loves to find great bargains and interesting items for keepsakes. So why not have her own place where all of her favorite finds can be available for others to enjoy.

Founded in 2009, THE RAW offers a wide selection of the most desirable and coveted vintage clothing, carefully hand picked by Zee and altered and tailored with her own hands to make each piece more suitable for the modern girl. Basically, make each garment more in tune with what woman would like to wear now and the future. Think of it as recycling great vintage pieces to be worn in a modern world without looking like you just came out of a time machine. Also, THE RAW offers itʼs own original line of accessories that expresses Zeeʼs love for metals, natural elements and mystic symbols that carry an air of mystery and enlightenment. Thatʼs where the name THE RAW comes from. An experience of strong and undisguised emotions. Purely honest and full of love for the earth and human kind.

Look for the new items that will be introduced as we grow. Besides unique vintage treasures, The Raw also loves the new. Each season The Raw will showcase new designers and clothing lines that Zee loves and would love for you to discover and enjoy from around the world. Enjoy your shopping and come back around!